This page is the “Personal Network.” It displays work from the websites a member is following, in the order it was published. It also provides a way to engage in dialogue about the work in the form of “Cargo Comments.”
The “Projects/Images” toggle provides access to an Image Gallery, offering an alternate way of browsing websites in the Personal Network.
The small thumbnails on the top of this page are a random sampling of websites in a member’s Network.
The PC is not Dead. Intel was concerned that there may be a growing assumption that the PC is quickly becoming a thing of the past. Tablets, smartphones, other...
SpareOne | PowerSkin 15-Year Cellphone Xpal Power (partners with Energizer) and owners of the PowerSkin brand has leveraged its battery-tech know-how into the...
Jeep is a vehicle like no other. Everybody knows Jeep. Even when learning the alphabet as a child, “J stands for Jeep.’’ It’s older than we are, yet fresh...
Logitech Wireless Touchpadd This demo video was created to appear on the Logitech site. LAUNCH > Image Gallery or play below. Logitech Rechargeable Speaker...
How to promote a team year-round, not just during the season? Walking down the supermarket aisle provided the answer: Instead of treating the team like any other...
Sendori, the next generation exchange for direct navigation search, was acquired by Ask.com in 2009 – becoming part of the IAC family of companies. After some...
Windows 7 Holiday Campaign I've worked on Microsoft over many years and across all media, digital, traditional and packaging, retail and identity. The...
The US Cellular account was won for Riney using a brandvertising approach—a holistic halo surrounding the brand that takes into consideration the entire...
TouchPad With wide-ranging experience working with HP consumer and B2B BU's (IPG and PSG), from 2006 through 2011, I've come to know the brand well—where the...
With well over 100 brands and identities designed during my career, presented here is merely a curated selection.The gallery of identities are for small, emerging...
Of the many projects with Sony, one of the most engaging was the search for a distinctive brand style. The ribbon element was explored extensively and became a...
PC Tools Internet Security includes Spyware Doctor with AntiVirus, the most awarded antispyware protection worldwide and one of the most downloaded at 160 million...
Social & Online Campaign For Intel and their partnership with Absolute Lo-jack, the challenge was to raise awareness of Intel Anti-Theft technology combined with...
The relaunch of Hitachi Storage Systems into a new spin-off consumer brand—Vivity. This anthemic motion piece was designed for the company meeting and cut to :60...
(Hitachi) G-Connect Store Display The 2011 America Graphic Design Awards attracted more than 8,000 entries from agencies across the country, and only 15 percent...
For the first time in the bank's history, i migrated all of the bank's brand assets online. Seem's like standard operation today, but when we attempted it, it took...
The Google Mobile assignment was an awareness campaign to drive downloads of Google Mobile apps and Android phones. The (Superpower your phone.) "super hero" idea...
The Wall Street Journal A premium financial management book series for The Wall Street Journal, created as an incentive for subscription sign-ups. Simpson...
WellPoint's Anthem Blue Cross & Blue Shield and Anthem Blue Cross needed to appeal to an increasingly expanding demographic. PrimeTimers: People, ages 50 to 64,...
The UniCare division of WellPoint was looking for a way to raise awareness of the healthcare plan while promoting a blood drive in downtown Chicago. A train station...
The CAC Group is one of the premier commercial real estate services company in American and the best known San Francisco based firm. They came to Brandtank to...
WellPoint Brand Position WellPoint recognized that the relationship with the consumer and small business healthcare audiences was broken. 1.3MM + consumers are...
The Early Years Brandtank's first iteration was just before and during the .com boom (1992 - 2001). A lot of talented and nice people came through our doors and...
Work on the brand system for Jamba Juice was based on several posters and illustrations created by Radhika Abhyankar. From just a few few in-store graphics we...
Canteen is a $2.2B vending company that was looking to transform the industry. The business landscape had evolved, changing from a client base that was mostly...
The brain dump. Incorporated in many of the brand transformation and positioning exercises is interesting research, findings, interviews collected over time along...
A parent company of a new brand wanted to re-launch as Dreamhub, a next generation mobile-based, category free, money management tool that helps the user spend...
