Of the many projects with Sony, one of the most engaging was the search for a distinctive brand style. The ribbon element was explored extensively and became a flexible and animated visual tool. The color spectrum – embedded within the ribbon – was part of the existing branding devices, but the ribbon design idea really brought this color spectrum to life.











The Destination PlayStation site, for SCEA's annual retail and publisher conference, incorporated popular game characters into typical resort settings. The odd juxtaposition brought humor to this usually stale online invitation and reservation experience.

Launch > The Destination PlayStation Event Sign Up Micro-site.