SpareOne | PowerSkin 15-Year Cellphone

Xpal Power (partners with Energizer) and owners of the PowerSkin brand has leveraged its battery-tech know-how into the SpareOne, a cellphone that can maintain its charge for up to 15 years on just a single AA battery. It's designed to be used for sponsorship, hotel use and (most importantly) emergencies, to throw into your trunk and forget about until you need to contact roadside assistance. Announced at CES, It looks like your average cheap cellphone, except where the screen would sit is a transparent plastic void where a prominently branded battery sits instead.

Surprisingly solid and well put-together for the $49.95 price, opening the battery compartment reveals a sizable capacitor -- which is the real hero behind its purportedly long life. Two flashing LEDs at the bottom indicate battery life and signal strength, but that's all the phone's gonna let you know. Until it rings.





A newly launched brand of smartphone cases with back-up battery. The "Octi" symbol incorporates the "P" in PowerSkin and references the unique touch and elasticity of the product's silicon skin.

Objective:

Create a consumer-oriented brand system for PowerSkin that can be expressive, memorable and distinctive in the category, while also providing the fuel for unique and engaging retail design experiences and product extension opportunities. Optimize for future brand evolutions and design developments. Create a visual vocabulary that can inspire brand applications beyond the product packaging and promotion into affinity elements and applications.







Promotions



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Packaging


Technology Ingredient Badge

The team re-branded Xpal Powered technology in a manner that could act as a seal of approval and an ingredient brand for licensed and OEM relationship products associated with Xpal manufacturing.

The simple, clean badge design functioned as a strong stand-alone ingredient technology mark, to be used on partner product packaging, advertising and promotions—while not conflicting with the lead brand (ex.: Energizer). Strategically, the objective was to build an association for the parent (Xpal) and the technology they provide that is built into products, establishing the technology and building an independent value-add brand for future licensed and OEM product applications.