Social & Online Campaign
For Intel and their partnership with Absolute Lo-jack, the challenge was to raise awareness of Intel Anti-Theft technology combined with LoJack for Laptops.

The strategy: To create a targeted two-phase campaign aimed at college students for the back to school timeframe that captured their attention, raised awareness of the Absolute Software/Intel solution, engage the audience with an interactive experience that educated them on the solution/benefit and drive the audience to the Dell website for purchase and other maker sites as they come online with Lo-Jack imbedded.

The integrated campaign:
Phase 1 consisted of an online demand creation ad campaign that featured highly engaging interactive banner ads placed in media targeted to the college student. This campaign drove awareness as well as enticed the audience to click through to the purchase site.

Phase 2 extended the reach of the online ad campaign by adding interactive and compelling online elements created specifically for the target audience. This effort included a social interaction game that involved dropping skinned laptops on campus that prompted users to engage with the "free" laptops for a period of time and check out the other laptops spread across campus in order to win an HP laptop.





Phone App


Interactive Banners

Interactive banners were placed on partner sites or college-age media networks | resources.






PDF > Intel/Lo-Jack Social Campaign

Some banners we developed for college-orriented sites that were irreverent and drove social participants to the Facebook site.