TouchPad
With wide-ranging experience working with HP consumer and B2B BU's (IPG and PSG), from 2006 through 2011, I've come to know the brand well—where the brand has been to where the brand is now. Where is it going? ...remains to be seen. Most recently I led the creative and team working on the HP TouchPad® launch in print, retail and online.
In driving the hand-holding-product-toward-viewer point of view into retail it was important to quickly communicate the product differentials through the personality, needs and demands of the user(s) depicted. So, without faces to connect with the viewer, props, details and background illustrations fill in where expression cannot.
PDF > HP Global Advertising Guidelines
Differentiation
I was brought in by Liquid Agency to come up with retail, experiential, social ideas for HP who were integrating efforts with all their AOR's. Most of this work never saw the light of day, but it's a good example of how I work to support agencies during pitch or campaign development with a depth of thinking and range of ideas.
PDF > Differentiation Social/Retail/Experiential Concepts
With wide-ranging experience working with HP consumer and B2B BU's (IPG and PSG), from 2006 through 2011, I've come to know the brand well—where the brand has been to where the brand is now. Where is it going? ...remains to be seen. Most recently I led the creative and team working on the HP TouchPad® launch in print, retail and online. In driving the hand-holding-product-toward-viewer point of view into retail it was important to quickly communicate the product differentials through the personality, needs and demands of the user(s) depicted. So, without faces to connect with the viewer, props, details and background illustrations fill in where expression cannot.
PDF > HP Global Advertising Guidelines
Differentiation
I was brought in by Liquid Agency to come up with retail, experiential, social ideas for HP who were integrating efforts with all their AOR's. Most of this work never saw the light of day, but it's a good example of how I work to support agencies during pitch or campaign development with a depth of thinking and range of ideas.
PDF > Differentiation Social/Retail/Experiential Concepts