The Google Mobile assignment was an awareness campaign to drive downloads of Google Mobile apps and Android phones.

The (Superpower your phone.) "super hero" idea was delivered in outdoor and lent itself to interesting environmental experience kiosks placed in malls and frequented public spaces. It was important not to favor a specific phone brand over another, so phone hardware took a backseat to emphasis on the primary interaction component—the touchscreen.

With phone in hand, adding Google Mobile to your Android, BlackBerry, iPhone, Nokia or other devices allowed users to heighten search using voice and location. Find websites, local businesses, product prices, and more. Suddenly a much more powerful hand at that. A super hand.