For the first time in the bank's history, i migrated all of the bank's brand assets online. Seem's like standard operation today, but when we attempted it, it took 6 months of meetings just to be allowed to do it. Built for a shoestring 80K, the intranet site allowed access to by the entire enterprise to images and identity components, as well as best practices demonstration examples from print to video. This made a huge impact on centrally managing the brand and gave all communications professionals–inside and outside the bank–a definitive and infinitely updatable resource. Naturally, my Brand & Advertising Creative Group curated new additions so as to mange the brand according holistic standards.
The Bank of America Brand Asset and Resource Site
Site > Bank of America Brand Resource & Guidelines Site (c 2002)
Lead by Giving Campaign Kit
Higher Standards Campaign | Employee Communication Kit
Chicago Bank Opening Posters
Business Client | Gift Posters
Branch POS Stands | Card Services Promotions
Employee | Business | Event Communications
Enterprise-wide Brand System
Customer Communications
Credit Card Re-design
Olympic Sponsorship Experience
Banking Center POS Promotion
Employee Award
The Bank of America Brand Asset and Resource Site
Site > Bank of America Brand Resource & Guidelines Site (c 2002)
Lead by Giving Campaign Kit
Higher Standards Campaign | Employee Communication Kit
Chicago Bank Opening Posters
Business Client | Gift Posters
Branch POS Stands | Card Services Promotions
Employee | Business | Event Communications
Enterprise-wide Brand System
Customer Communications
Credit Card Re-design
Olympic Sponsorship Experience
Banking Center POS Promotion
Employee Award