A parent company of a new brand wanted to re-launch as Dreamhub, a next generation mobile-based, category free, money management tool that helps the user spend smart and save more. It a tool designed to make financial planning feel fun, social, and engaging. Not a traditional financial planning method as much as a social media app that helps one “realize dreams.”

The brand and identity is designed to appeal to the young, tech-savvy, smartphone and tablet app tool users and lean heavily on incented social media and mobile rewards hooks.














Concept Sketch