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Ken Cook’s unique, integrated, tripod career blends design, branding, and advertising–traditional and digital–on both agency and client sides.

His diverse background covers a myriad of disciplines, including design, brand strategy, marketing communications, packaging, corporate identity, advertising, interactive, Web, rich media, online experiential, e-commerce, CRM, digital/disruptive/guerrilla campaigns and retail POS display, promotions and experiences.

Brandtank is defined not by a single customer touch point, industry or marketing category but the collective engagements with which we are entrusted. Varied and broad, our good ideas get noticed. At our core is a creative approach to telling compelling stories that engage, and an agnostic methodology that doesn't cloud our media recommendations.

With robust expertise spanning a full spectrum of clients in high-tech, financial, consumer products and sports marketing, Ken and his teams have created, launched and managed successful global brand and advertising campaigns, as well as targeted product launches for internal corporate marketing groups, agencies, design consultancies and their clients. He has created identities for over one hundred and fifty startups, established companies, and storied global brands through his past associations with brand firms (Siegel+Gale), major agencies (Chiat/Day, McCann & Publicis & Hal Riney) and via his own creative consultancies (CookSherman & Brandtank).

Brandtank has been repeatedly recognized for doing great work across a full spectrum of business categories. Along with this recognition Ken has garnered extensive C-suite-seasoned presentation experience, earning trust and respect as a leader and brand expert by agency Creative Officers, enterprise CMO’s, CEO’s, and boards alike. He's known for his consistently energetic approach, quick sense of humor and intelligent thoroughness. Leveraging his idea-oriented designer core and high-level aesthetic point-of-view, he works both hands-on–when all hands are on deck–and as a visionary leader to bring out the best in his teams, thus performing at the highest level for clients doing business across the globe. Having built, led or managed teams from 5 to 65-plus using a flexible, insightful, and scalable approach to projects and accounts, he brings about consistent success for collaborators and clients time and again.

With an easy wit, quick study, bright conclusions, and an inclusive coaching style, he has also inspired many creatives and clients alike to seek him out year after year.


kencook@brandtank.com               510-457-6356 m

              Résumé




Daily Impressions? Our work gets noticed.

The brand and retail look we created for Niman Ranch alone is seen by fine diners and supermarket consumers, from New York to LA, tens of thousands of times a day.


Our Capabilities

Strategy & Naming
• Brand & Integrated Marketing Strategy
• Brand Workshops & Internal Branding
• Digital/Internet Strategy
• Naming & Positioning
• Product Design Ideation
• Acquisition, Retention & Loyalty Programs

Integrated Design & Advertising
• Branded Content
• Digital Marketing & Websites
• Online Advertising
• Experience Design
• Brand Communications & Advertising
• POS: Print, Collateral & Packaging
• Identity Systems and Identity Development

Digital Solutions & Earned Media
• Viral Video
• Online Promotion & Events
• Social Media
• User Experience, Information Architecture
• eCommerce
• Mobile Application Design
• Web Multimedia & Interactive
• Motion Demos & Product Videos
• Interactive Sales Demonstrations



Nuts + Bolts


The grindstone.

Brandtank offices and shooting studio operate out of a 4,000-sq.-ft. converted c. 1948 nut and bolt machine shop near Pixar Studios, in an area that's fast becoming a "valley" for advanced technology, healthcare, and environmental research. It is an ideal base. Our neighbors are emerging companies working to develop technologies, products and services in biotechnology, science, high tech, and new media along the Emeryville corridor and Oakland border—companies like Bayer, Electronic Arts, Jamba Juice, LeapFrog, Maxis Software, MobiTV, Novartis, Sendmail, and Title Nine. Also adding flavor to the area are several food and beverage brands, like Peet's Coffe, Clif Bar, and Plum and a range of emerging brands, from Amyris to TubeMogul.

Brandtank's ground floor offices allow easy access for products and people, which comes in handy for comprehensive photo shoots and video/green screen productions. The space has appeared in Metropolitan Home magazine and has been used as a location for healthcare to cookbook photoshoots.

Our shop is just the hub. Our many spokes, extending to San Francisco, Marin, Silicon Valley, Portland and across the U.S., enable us to tap into creative, strategic and production expertise from the Bay Area to New York. Ken's full-time and project-basis collaborators, including many who have worked with him repeatedly over the years, are brought on as projects call for expertise, specialties and additional scale.

We've seen the light.

After years of working in design, branding and advertising agencies, all of whom wielded hefty freelance/contractor budgets and were partially or mostly staffed with contractors—many of whom Ken hired—we felt there was a better way for clients. Something more adaptable. Tailored. Nimble. And less of a cost burden on clients and the consultancy. A way for clients to avoid paying for the mistakes of inexperienced and/or a full-time staff and big overhead that don't directly apply to the effort at hand.

What's in it for you?

• Fewer layers
• No missteps
• Faster turnaround

Brandtank's approach is not like the typical staffed agency with costly overhead, up-and-down head counts or hourly rates of $500 and higher. Brandtank is a more competitive, flexible creative brokerage led by a multi-faceted creative officer with a depth of strategic acumen, brand expertise, strong leadership skills and broad managerial experience.

Brandtank's extended team and production resources of a dozen or so curated and tested strategists, project managers, creatives, production and interaction experts–brought on to client projects as needed–collectively possess deep expertise in film, video, interactive, UI/UX, advertising, interaction, motion, branding, design, packaging, copy/content and brand strategy. The smartest creatives for a tempered cost up and running faster and completed within budget.

Our clients benefit from the just right talent applied only at the appropriate phase of the project development. Once engaged, we quickly build teams as dictated by the work plan that expand or contract with the ebb and flow of our assignment or project phases. We're about the work. The ideas. The solution. Not the HR department, the company party or stocking the kitchen with fresh coffee capsules and energy bars.

What's in it for us?

Choice. By doing creative in this way, we can pursue projects that reflect our many interests, experiences and passions and avoid the trap of too narrow a portfolio, specialization, or a pigeonholing of our brand. After all, it's about creating cool creative, sticky campaigns, breakthrough disruptive ideas and memorable branding no matter the expression or media through which to project it.

As a highly experienced creative director, Ken knows that it takes only a close-knit team to generate the best ideas: a team of people he has assembled himself, many times, who possess the talents he respects and admires. These trusted and dynamic collaborators work with each other and Ken to arrive toward an end product that best suits the client's objectives and our collective desire for breakthrough creative.

In the end, great ideas get distributed under their own power.

Great creative + unique tactics = disruption and measurable results. A formula proven successful by our clients for over 20 years.


Where to find us?

Pixar's backyard:

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Recognition & Awards


More.

Ken's work has been honored by national and international design, advertising, and communications competitions such as Communication Arts, the LA Art Directors Club, One Show, The New York Art Directors Club, Society of Publication Designers, Graphic Design USA and the San Francisco Show. Ken's work has also been featured in many books and industry publications including The Annual of the Type Directors Club, American Corporate Identity, Graphic Design USA (annual of the AIGA), The AIGA Book Show Annual, Graphis and quite a few Print Regional Design Annuals. He also has Cannes Finalist and many local, regional and national Addy's to his credit.

Finally, Ken's work has been recognized by and resides in the Library of Congress in Washington DC and the communications archives at Columbia University, New York, New York. And his work has been on display at the Smithsonian National Postal Museum in Washington D.C.

 
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